Given the edge-to-edge marketing competition business owners and companies are facing these days, now that you’re all decided to hire a good professional job agency who’ll readily execute all your marketing needs, the next step is certainly to find the best one. Now this is really a daunting task. Selecting inbound marketing job agencies Toronto is very much like going on a date. Just like any woman would fall a tall, dark and handsome prince charming, most companies make the mistake of falling for job agencies just by glancing through the slick agency presentation without even taking the time or making any effort to evaluate the many nuances involved with agencies.
Taking the right decision to select the best agency is something that you should focus on from the very first day. Ask yourself some tough but true questions before you sign the dotted lines with any of those inbound marketing job agencies Toronto:
Who’ll be my one-point-contact: This is one of the first and foremost questions that you should consider asking before signing a contract with marketing job agencies Toronto. Ask the agency manager or whosoever is dealing with you, that who will be managing your account and executing the work on your behalf whom you’ll contact for anything or everything. While there are agencies who work with their own in-house team of experienced professional, there are many who simply outsource client work to contract and offshore workers. Again some other agencies use a combination of both these strategies. So it is always important for you to know and be confident about the level of expertise, skills and experience of the people who’ll be primarily responsible for the success and growth of your business.
How do you plan to place us as compared to your other clients: Being an agency’s biggest or smallest client is risky. If your business is too big for the agency to handle then they often run the risk of messing things up. Contrarily, if you’re too small then job agencies Toronto might not be able to offer a satisfactory level of customer service and priority, which they usually give to their bigger clients. But smart players generally do not let any one client count up to more than 10% of their revenue. So prior to signing the deal, make sure that your inbound marketing job agency runs a stable and sustainable business. Additionally, run a check on their technical ability to execute your kind of projects and the processes they have in place for managing on-going client relationships.
Plans and strategies to speed up business: When talking to marketing job agencies Toronto, make it a point to understand how the agency handles client on-boarding, the procedures followed to ensure whether or not the person who’ll be handling your account has knowledge about your business and competitive environment, their approval process, timelines and deliverables etc. These basic understandings will help you set a clear expectation from the agency in the long-run.
Ways of communication and collaboration: This is yet another important point of consideration. As a business owner you would always want your agency to bill you for real-hours of work and not for prolonged hours spent on project management and administration. Job agencies Toronto with proper communication, collaboration, project management, reporting and billing platforms, tend to work better and faster. So make sure you get a clear picture of the processes in place and feel confident in the agency’s processes for setting timelines and executing work.
What are the performance indicators and progress parameters: Talk to your agency to understand how and why to measure things like website traffic, social media follows and paid ad impressions, when those metrics often don’t tell the whole story. Marketers need to present their results in numbers that stakeholders outside the marketing department can easily understand – leads, customers and revenue. Job agencies Toronto who’re truly sales oriented will be able to give you a satisfactory answer.
What will the first 90 days of work entail: When evaluating an agency, ask them what the first 90 days of working together will look like. Experienced, focussed and sales oriented job agencies hit the ground running and they should be able to tell you exactly what will be done to drive early results and when it should happen.
With these simple yet basic to in-depth questions you should easily be able to spot the right marketing agency for your business and get growing!