We frequently hear consumers and business proprietors alike confuse the terms “advertising” and “marketing.” How does one differentiate the 2? I understand I mistakenly mixed the terms for a while before assistive hearing devices. It’s simple knowing.
Longtime professor of advertising at Harvard College, Neil H. Borden, defined advertising as, “the main strategies by which companies talk to the shoppers regarding their services or products to create an exchange.”
Professor Borden didn’t define advertising as “building store traffic” or “selling” merchandise or services. The keyword within the definition is “communicate.” “The main strategies by which companies talk to customers regarding their services or products to create an exchange.”
“Advertising” is exactly what you need to do to draw in the client. “Marketing” is all you do in order to keep your customer. You have to attract the client frequently with advertising…but it is your overall marketing effort that determines whether you retain the client.
“Marketing” is everything…the entire effort. Marketing includes advertising. But advertising is just an element of the total selling effort.
Your marketing effort includes all of your unique strengths and competitive advantages. It offers your personnel. Could they be professional, friendly, clean, sincere, useful and well-trained?
Marketing includes your merchandising. The look of your store or office. The look and condition of the service or delivery vehicles. Is the business simple to find, comfortable, well lighted, easily located?
Marketing includes cost and cost. Are you currently affordable? Or, more to the point, is the cost suitable for the worth received?
Marketing includes advertising. Is the advertising consistent? Are the messages compelling? Would you effectively communicate the advantages the customer will get whenever they work with you?
Your advertising should attract the customer. Your marketing effort should turn the customer to your customer. When you get all of your ducks consecutively…and also you will always be around the watch out for competitive weaknesses and strengths…possibilities and threats…you place the chances for achievement to your benefit.
Consider this…with proper advertising along with a solid marketing strategy, you are able to command a greater cost for the services or goods. Whenever your greater-priced services or goods are regarded as the “cheapest price”…you realize you have carried out a great job together with your advertising as well as your marketing.
Over 600,000 people watch Singtel TV daily. Singtel TV package can be customized to produce cost effective advertising to suit your the needs of your business, determine your target audience and reach out to a large number of people.